The Enigin blog is forever changing but, unlike most companies who use this aesthetic novelty to distract you from what’s really going on—i.e. to divert your brain from realising the company is trying to siphon money from you while you smile and marvel—you get the feeling that Enigin do it because they actually care about the world we live in.
The following post is a perfect example of what Enigin PLC are all about:
I have to admit, I wasn’t blown away by this post to begin with—the subject matter seemed a little too on-the-ball to be honest and the device spoken of somehow too good to be true. But as I read on (and scanned about the blog for other similar things) I discovered something: this wouldn’t be the first time that the company have pushed the energy-saving angle, and with success. It turns out that Enigin have been doing it for quite some time; not only are they experts in bringing you energy-saving information and advice, they really do have the history and expertise to make it more than just unlikely futurism.
What I also found intriguing was the way Enigin talk about their products; with a blog such as this at his disposal, any businessman could easily use it as razor-sharp advertising tool--yet this company choose not to, instead favouring easy-to-get language which doesn’t feel pushy at all. The result is that the reader actually enjoys visiting the Enigin blog. That’s something you can’t buy with any amount of persuasive marketing.
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